Sports writing is a passion of mine, but I must admit there's more to life than the box score. If it's a good story, there's got to be a novel way to tell it. To put it bluntly, that's the game we're all in here guys--the business of good storytelling. Whether that means print, video, multimedia, etc., the same premium is placed on engaging, interesting content. The proliferation of different methods of dissemination has not only augmented the ways in which people access stories, but it has also challenged the accepted notion of what qualifies as journalism. That being said the same principles reign supreme: clear, concise writing, well-developed ideas and thorough reporting. Let's bring journalism back to what it used to be.